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Australian Billionaire Sues Facebook Over Crypto Scam Ads

The billionaire is alleging the social media giant used his likeness in ads that breached anti-money-laundering laws and scammed Australians


Australian mining magnate Andrew Forrest is backing a quantum computing venture in the United States to undertake research that can boost his goal of producing cheap and abundant green hydrogen.
Australian mining magnate Andrew Forrest is backing a quantum computing venture in the US to undertake research that can boost his goal of producing cheap and abundant green hydrogen. Photo: YouTube screen grab from Forrest Boyer lecture in January 2021.

 

Australian iron ore magnate Andrew Forrest said on Thursday he is launching criminal proceedings against Meta Platforms’ Facebook, alleging that it breached anti-money-laundering laws and its platform is used to scam Australians.

Forrest, Australia’s richest man and chairman of Fortescue Metals Group, said he was taking the action to stop people losing money to clickbait advertising scams, such as ones using his image to promote cryptocurrency schemes.

The lawsuit filed by Forrest in the Magistrates’ Court of Western Australia alleges Facebook “failed to create controls or a corporate culture to prevent its systems being used to commit crime”.

It also alleges Facebook was criminally reckless by not taking sufficient steps to stop criminals from using its social media platform to send scam advertisements to defraud Australian users.

The lawsuit comes after Forrest said he made several requests asking Facebook to prevent his image from being used to promote investment plans, including in an open letter to chief executive Mark Zuckerberg in November 2019.

 

‘Multifaceted Approach’

Facebook, which changed its name to Meta last year, declined to comment on the lawsuit but said that in general it has always taken a “multifaceted approach” to stop such ads appearing and had blocked advertisers.

“We’re committed to keeping these people off our platform,” a spokesperson for Meta said in an emailed statement.

Some advertisements, which have used Forrest’s image and claimed to promote cryptocurrency investment schemes, have appeared on Facebook since March 2019, the lawsuit said.

“This action is being taken on behalf of those everyday Australians – mums and dads, grans and grandads – who work all their lives to gather their savings and to ensure those savings aren’t swindled away by scammers,” Forrest said in a statement.

Under Australian law, a private prosecution of a foreign corporation for alleged offences under the Commonwealth Criminal Code requires the consent of the country’s attorney general.

“The attorney-general has given her consent to the private prosecution against Facebook in relation to alleged offences under subsection 400.7(2) of the Criminal Code,” said Steven Lewis, principal of Mark O’Brien Legal, which will represent Forrest.

 

  • Reuters, with additional editing by George Russell

 

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George Russell

George Russell is a freelance writer and editor based in Hong Kong who has lived in Asia since 1996. His work has been published in the Financial Times, The Wall Street Journal, Bloomberg, New York Post, Variety, Forbes and the South China Morning Post.