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China’s Bilibili Vows Hiring Spree After Employee’s Death

A user on microblogging platform Weibo said the employee died after working long hours but Bilibili denied the allegation in an internal memo


Bilibili has launched a premium pay-per-view video channel to boost revenue as Beijing's tech crackdown hits live-streaming and video-games.
The Shanghai-based company has built a paywall for some of its offerings, such as a series called "The World’s Top 10 Unsolved Mysteries". File photo: AFP.

 

China’s Bilibili said late on Tuesday it would hire 1,000 new content moderators and more closely monitor the health of its workers, after the death of an employee prompted accusations that it was overworking its staff.

The Alibaba Group-backed company, one of China’s largest video platforms, came under public scrutiny last week after a user on microblogging platform Weibo said that the employee died after working long hours during the Spring Festival holiday.

The allegation that went viral on social media and local media reported Bilibili had said in an internal memo that his death was not caused by overtime.

On Tuesday, the company released a public statement in which it published details of the case, stating that the employee had worked eight hours a day during the holiday.

But it added that the strong reactions and feedback from its users had prompted it to reflect on the situation.

“The passing of an excellent employee like ‘Twilight wooden heart’ is not only a huge loss to the company but also sounded a warning to us,” it said on its official Weibo account, using a nickname for the staffer.

“We should take more proactive measures to guarantee the health of our content moderators in order to prevent similar tragedies from happening again.”

Increasing the headcount of the company’s content moderation team will decrease work-related pressure, it said, adding that it would also carry out more health checkups for its content safety teams.

Long work hours have in recent years been a hot topic for China’s tech workers and others in its young, white-collar class, and several tech giants have come under pressure for their work culture.

The so-called “996” practice of asking staff to work 9am to 9pm six days a week has come under particular scrutiny.

 

  • Reuters, with additional editing by George Russell

 


 

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George Russell

George Russell is a freelance writer and editor based in Hong Kong who has lived in Asia since 1996. His work has been published in the Financial Times, The Wall Street Journal, Bloomberg, New York Post, Variety, Forbes and the South China Morning Post.