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China’s BYD to Debut EV Models in Japanese Market

The move is part of BYD’s international push, which has seen it open showrooms in New Zealand and Singapore as well as Norway, Brazil, Costa Rica and Colombia


BYD logo
BYD has joined many other Chinese brands in a price war started by Tesla.

 

BYD will start selling battery-powered cars in Japan next year, marking the Chinese electric vehicle (EV) maker’s debut in the world’s third-largest car market by sales.

The move is part of its international push, which has seen the company open showrooms in New Zealand and Singapore, as well as Norway, Brazil, Costa Rica and Colombia.

The Shenzhen-based auto and battery producer includes Warren Buffett’s Berkshire Hathaway as an investor.

The company held a brand conference in Tokyo and announced plans to start selling a small all-electric battery car called the ATTO 3 at the start of next year, followed by two additional EV models later in 2023.

 

  • Reuters, with additional editing by George Russell

 

 

READ MORE:

BYD Shares Plunge Amid Speculation of Buffett Stake Sale

BYD Leads Charge as China EV Sales Surge 130% in June

China’s BYD Outstrips Tesla as World’s Biggest EV Seller – FT

 

George Russell

George Russell is a freelance writer and editor based in Hong Kong who has lived in Asia since 1996. His work has been published in the Financial Times, The Wall Street Journal, Bloomberg, New York Post, Variety, Forbes and the South China Morning Post.