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China’s Youth Boosts Gold Consumption – People’s Daily

One-third of gold and jewelry retailers said consumption of gold jewelry by youth in 2021 overtook the levels in 2019 at their stores


Gold
A survey indicated that 13 percent of young female consumers buy precious jewelry on an impulse or as a way to reward themselves, while 14 percent and 45 percent of those in this group have jumped on the bandwagon to make themselves happier and mark important anniversaries, respectively. Photo: Reuters

 

The younger generation in China is emerging as a new driving force that is propelling the country’s gold consumption, with a surge in their appetite for the precious metal, People’s Daily reported.

According to an industry report, one-third of surveyed gold and jewelry retailers said that in 2021 the consumption of gold jewelry by young consumers, namely those 25-years-old and younger, overtook the levels in 2019 at their stores.

 

Read the full report: People’s Daily
 


 

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Sean O'Meara

Sean O'Meara is an Editor at Asia Financial. He has been a newspaper man for more than 30 years, working at local, regional and national titles in the UK as a writer, sub-editor, page designer and print editor. A football, cricket and rugby fan, he has a particular interest in sports finance.