The younger generation in China is emerging as a new driving force that is propelling the country’s gold consumption, with a surge in their appetite for the precious metal, People’s Daily reported.
According to an industry report, one-third of surveyed gold and jewelry retailers said that in 2021 the consumption of gold jewelry by young consumers, namely those 25-years-old and younger, overtook the levels in 2019 at their stores.
Read the full report: People’s Daily
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