EU Rejects China's Proposal for 30,000-Euro Minimum EV Price

European officials have reportedly rejected a proposal by Beijing for electric vehicles exported from China to be sold at a minimum price of 30,000 euros ($32,946).

Several sources have told Reuters that China had hoped such a move could prevent the EU from imposing hefty tariffs on Chinese EVs next month.

The European Commission said it had dismissed minimum price offers from EV makers in China a month ago as part of an anti-subsidy investigation that has thrown Beijing and the European Union into their biggest trade dispute in a decade.

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Specific details of the compromises being offered in negotiations between the two have not previously been reported.

The three sources familiar with the matter declined to be identified because the details are confidential, while China’s Commerce Ministry and the Commission did not respond immediately to requests for comment. The Commission has previously declined to comment on negotiations.

Electric cars cost on average less than half as much in China as they do in Europe and the United States, according to 2023 figures from data firm JATO Dynamics.

Chinese EVs’ huge cost advantages

The country’s carmakers benefit from a range of cost advantages – from local access to raw materials and batteries, to heavy subsidies from Beijing.

The average retail price of a battery-electric car in China was around 32,000 euros ($35,126.40) in the first half of 2023, including models such as BYD’s Seagull that sell for under 10,000 euros.

By contrast, the average retail price of a battery electric car in Europe was 66,000 euros, according to JATO’s data. Most cheaper models under development – at around 20,000 euros – are not due to hit the market until 2025 at the earliest, with Volkswagen targeting a 20,000-euro vehicle in 2027.

In rejecting the Chinese proposal, Brussels said at the time that it was not only about the prices carmakers charge for their China-made EVs, but also the subsidies they received producing them and removing the impact of such support payments.

The Commission had declined to provide details of the offers, by which makers of EVs in China pledged to respect certain pricing thresholds to avoid flooding the European market with cheap vehicles the bloc says local rivals cannot compete with.

Chinese carmakers such as SAIC and BYD are pricing their EV models just above 30,000 euros in Europe even though they sell them at a fraction of the price in their home market, highlighting their flexibility but also the appeal for them in selling in Europe.

BYD’s Seagull, a smaller EV scheduled to come to Europe next year, is expected to be priced just under 20,000 euros.

Tariffs to be imposed at end-October

The time to fend off tariffs through a negotiated deal is limited, with the Commission last week saying that tariffs of up to 45% on EVs built in China would be imposed from October 31 for five years unless both sides agree on a Plan B.

On Tuesday, China imposed temporary anti-dumping measures on imports of brandy from the EU, hitting French brands including Hennessy and Remy Martin, days after the 27-state bloc voted for the EV tariffs.

China’s Commerce Ministry has previously said it was looking to negotiate an alternative to tariffs that would involve some form of “flexible pricing commitment”. It did not provide details.

The Commission has said it is prepared to re-consider other price undertakings, involving minimum prices and import quotas, as negotiations continue.

A solution could be an individually calculated minimum price for each carmaker and possibly per model type, depending on size of car and its range, the sources said.

One of the sources said that minimum price levels of 35,000 to 40,000 euros would serve as a better yardstick for talks.