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Hugo Boss to Reduce Dependence on Southeast Asia – FT

Chief executive Daniel Grieder, who is aiming to double sales to 4 billion euros a year by 2025, said disruptions were creating “unbelievable challenges”


A Hugo Boss showroom inside a shopping mall in Mumbai. Photo: Reuters

 

German fashion house Hugo Boss is expanding production capacity closer to its base in Europe to reduce its dependence on Southeast Asia at a time when global supply chains are under severe pressure, the Financial Times reported.

Chief executive Daniel Grieder, who is aiming to double sales to 4 billion euros a year by 2025, said disruptions were creating “unbelievable challenges” for the clothier and its rivals, with supply shortages, delays and higher shipping costs.

Read the full report: Financial Times

 

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George Russell

George Russell is a freelance writer and editor based in Hong Kong who has lived in Asia since 1996. His work has been published in the Financial Times, The Wall Street Journal, Bloomberg, New York Post, Variety, Forbes and the South China Morning Post.