Japan’s National Tax Agency (NTA) launched a competition asking young people for ideas to get citizens to drink more alcohol to bolster tax revenue, The Guardian reported.
Changing attitudes among young people has seen alcohol consumption slip from an average 100 litres a person a year in 1995 to just 75 litres in 2020, the story said. Tax revenue on alcohol accounted for 5% of the country’s tax revenue in 1980, but had fallen to 1.7% (1.1 trillion yen) in 2020, so the Sake Viva! campaign calls on 20- to 39-year-olds to come up with ideas for “new products and designs,” as well as ways to promote home drinking, even via the metaverse, the report said, citing a story by jiji.com website.
Full story: The Guardian.
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