Korea's BTS to Feature in 'Eco-Friendly’ NFTs

The head of South Korea’s biggest cryptocurrency exchange has promised that its non-fungible tokens (NFTs) featuring K-pop stars BTS will be “eco-friendly” after a backlash from environmentally conscious young fans.

Upbit launched its crypto art marketplace in November 2021 and plans to release a range of NFTs featuring members of BTS in a joint venture with the boy band’s management company, Hybe.

Read the full report: Financial Times.

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Tags: BTS NFT

George Russell

George Russell is a freelance writer and editor based in Hong Kong who has lived in Asia since 1996. His work has been published in the Financial Times, The Wall Street Journal, Bloomberg, New York Post, Variety, Forbes and the South China Morning Post.