Chaos at home of the Big Mac as K-pop band promotion goes wild
Pop goes the Big Mac.
Ronald McDonald would have been crying in his Happy Meal this week when a promotion featuring superstar K-Pop boyband BTS turned chaotic as customers clamoured for the branded products.
McDonald’s was forced to briefly shut some outlets in Indonesia when the launch of the limited edition meal inspired by BTS sparked frenzied excitement and fears of coronavirus contagion.
Videos showed scenes of chaos on Wednesday, with upturned tables and chairs and delivery riders massing inside and outside of restaurants, prompting concerns about super-spreader events in a country with one of Asia’s most stubborn COVID-19 outbreaks.
There have been big BTS buildups elsewhere, including the Philippines, where a special app has been created and videos have appearing on social media apps like TikTok, of McDonald’s staff in multiple outlets mimicking the boy band’s moves.
McDonald’s will release The BTS Meal next week, comprising nuggets, a soft drink fries and two dipping sauces.
ABS-CBN News in the Philippines quoted a McDonald’s statement saying preparations were being made for high demand, including reinforcement of safety protocols.
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