Mercedes Removes Ad After China Netizen Backlash

Carmaker Mercedes-Benz removed a controversial video advertisement from Chinese social media website Weibo, the Global Times reported, after the clip triggered a wide debate over depictions of Asian-looking features by foreign companies.

Mercedes-Benz’s video advertisement was published on its official Weibo account on December 25, in which the company used male and female models to promote new products, the report said, adding that the makeup of the female model looked like slanted eyes.

Read the full report: Global Times

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Kevin Hamlin

Kevin Hamlin is a financial journalist with extensive experience covering Asia. Before joining Asia Financial, Kevin worked for Bloomberg News, spending 12 years as Senior China Economy Reporter in Beijing. Prior to that, he was Asia Bureau Chief of Institutional Investor for ten years.