il Vino PR Wire
It has been the first wine event in history to connect together 12 of the world’s metropolises: the fourth edition of Milano Wine Week took place in Milan, internationally recognized as Italy’s capital of excellence, from 2nd to 10th October, and involved key wine professionals in 11 cities in 7 countries – the USA, Canada, the United Kingdom, Russia, China, Hong Kong and Japan – connected in live-streaming with the event’s headquarters in Palazzo Bovara.
As was the case with the last edition, in 2021 Milano Wine Week has been the only important international wine fair with visitors actually in attendance, an ideal opportunity for the entire wine sector to make a fresh start in a period of great hardship like the one we are experiencing at present.
«Our event allowed the public and members of the wine industry to enjoy unique, high-quality
experiences both in Milan and – at the same time – in 11 other cities in 7 key countries for wine export», underlines Federico Gordini, President of Milano Wine Week, who adds «our aim is to promote and foster the circulation of wine culture by creating opportunities for the principal players worldwide to come together».
Building upon the success achieved in 2020 by the program of international masterclasses – over 40 “live” tastings in 7 foreign cities, involving an audience of over 1000 industry professionals, connected directly with Milan – in 2021 Milano Wine Week’s international program reached 11 cities – Montreal, Toronto, New York, Chicago, Miami, London, Moscow, Shanghai, Shenzhen, Tokyo and Hong Kong – in 7 fundamental markets for Italian wine export.
«Our goal is to create occasions for international promotion, organized in the most strategic locations all over the world, so that we can relaunch the global marketing of Italian wine in an innovative and efficient way», Federico Gordini concludes.
The fair’s activities, which represent a showcase for Italy’s outstanding wines around the world, were entirely devoted to trade professionals – buyers, importers, distributors, F&B managers in the HORECA and retail channels, KOLs, media and trade press – with the objective of creating moments of in-depth analysis of the wines on offer and encounters between trade members and the wineries, through professional tutored tastings that will present Italy’s great wines to the export markets, as well as inspiring international discussion.
The tastings – with visitors physically taking part – have been organized in the 11 cities according to MWW’s high standards of quality and in line with the safety regulations in force in the various countries.
Further infos on the event at www.milanowineweek.com
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