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Nvidia Launches Modified Gaming Chip For Chinese Market

Company says the GeForce RTX 4090 D, which will be available next month, has been designed to fully comply with US government export controls


Nvidia logo
Nvidia controls 80% of the high-end AI chip market. Photo: Reuters

 

US chipmaker Nvidia has produced a modified version of an advanced gaming chip – to comply with US export controls targeting China, the company said on Thursday.

The chip, which the company says offers a “quantum leap in performance, efficiency and artificial intelligence-driven graphics”, will be available to Chinese customers starting in January, a Nvidia spokesperson said.

“The GeForce RTX 4090 D has been designed to fully comply with US government export controls. While developing this product, we extensively engaged with the US government,” the spokesperson said.

 

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The GeForce RTX 4090 D marks the first China-focused chip Nvidia has officially launched since the Biden Administration updated its export controls in October.

The new curbs meant that two artificial intelligence (AI) chips Nvidia had created for the Chinese market to comply with previous export rules – the A800 and H800 – were blocked for sale, as well as a top-of-the-line RTX 4090 gaming chip.

Chip industry newsletter SemiAnalysis said in early November that Nvidia, in response to the October export rules, could announce three new AI chips aimed at the Chinese market as soon as November 16.

However, late last month Nvidia told customers in China it was delaying the launch of one of these chips until the first quarter of next year. The remaining two have not yet appeared on Nvidia’s China website.

Nvidia has commanded more than 90% share of China’s $7-billion AI chip market, and analysts have said the US curbs are likely to create opportunities for domestic firms such as Huawei Technologies to make inroads.

US Commerce Secretary Raimondo, in an interview with Reuters on December 11, said that Nvidia can sell AI chips to China, just not those with the highest processing power.

Compared to the banned RTX 4090, the China-focused RTX 4090 D is “5% slower in gaming and creating”, according to the Nvidia spokesperson.

The China-focused RTX 4090 D will cost 12,999 yuan ($1,842), 350 yuan ($50) more expensive than the second most advanced chip in the product series available to Chinese customers.

 

  • Reuters with additional editing by Jim Pollard

 

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Jim Pollard

Jim Pollard is an Australian journalist based in Thailand since 1999. He worked for News Ltd papers in Sydney, Perth, London and Melbourne before travelling through SE Asia in the late 90s. He was a senior editor at The Nation for 17+ years.