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Scotch & Soda Boosts China Business – Fashion Network

The debut follows the official launch of Scotch & Soda’s first digital store on Tmall in China last autumn


Scotch & Soda
Scotch & Soda's growth strategy includes expansion in China. Photo: Scotch & Soda

 

Dutch fashion brand Scotch & Soda is continuing its growth strategy and has turned its focus to China with the opening of its first flagship store in Shanghai and additional openings planned in the country.

The debut follows the official launch of Scotch & Soda’s first digital store on Tmall in China last autumn, which was its first commercial initiative since the brand started operating directly in the country last summer.

Read the full report: Fashion Network

 

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George Russell

George Russell is a freelance writer and editor based in Hong Kong who has lived in Asia since 1996. His work has been published in the Financial Times, The Wall Street Journal, Bloomberg, New York Post, Variety, Forbes and the South China Morning Post.