Philip Rosedale, the inventor of Second Life and founder of Linden Lab, said in an interview to Nikkei that the business model Facebook has historically used, based on a very sophisticated kind of advertising involving behavioral targeting with a lot of surveillance and personal data, is not a safe model to apply to the metaverse.
“If you imagine putting people as avatars into a virtual world with that kind of surveillance and behavior modification going on, it would be extremely dangerous for everyone,” Rosedale said in the interview.
Read the full interview: Nikkei
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