Consumer interest in Tesla has more than halved since November 2021, according to a new poll that found the carmaker’s reputation was strongly tied to that of its chief Musk

The drop in numbers comes despite steep discounts BYD has handed out on its vehicles, signalling that Tesla's global clout will not be easily challenged

Xiaomi co-founder and CEO, Lei Jun, believes his newly launched electric sedan is a direct competitor of Tesla — both in price and capabilities

Southeast Asia has emerged as one of the hottest EV markets and could boost Tesla at a time when demand is slowing in its two biggest markets: China and the US

Both firms have seen their market shares squeezed by local rivals such as smartphone-maker Huawei and electric vehicle giant BYD, while a larger economic slowdown shadows China

The world’s two biggest EV-makers have been locked in a drawn-out and brutal price war in China since the beginning of last year

The US giant launched Project Titan as a wave of interest in self-driving vehicles swept through Silicon Valley

Auto industry lobbyists say firms like China’s BYD are benefiting from the North American free trade agreement at the expense of domestic carmakers

The piece of tech powers advanced driver assistance systems and is key to Huawei's push to become a leading supplier of auto software

"Our observation is generally that the Chinese car companies are the most competitive car companies in the world," the Tesla chief said at a post-earnings call

One of the primary motivators for India to reduce the EV import tax had been Tesla’s interest in building a factory in India

China has the potential to become the world’s largest market for autonomous vehicles, with total sales predicted to hit $230 billion by 2030