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Tesla China Boss Sent to US to Fix Faltering Production

The move has fuelled talk among colleagues he is being groomed for a bigger role in Tesla, at a time when chief executive Elon Musk has been distracted by Twitter


Tesla's China chief Tom Zhu speaks at a delivery ceremony for China-made Tesla Model 3 vehicles in the Shanghai Gigafactory of the US electric car maker in Shanghai
Zhu is a no-fuss manager who favours Tesla-branded fleece jackets and lives in a government-subsidised apartment a 10-minute drive from the Shanghai Gigafactory. Photo: Reuters

 

Tesla’s China chief Tom Zhu and a team of his aides have been brought in to troubleshoot production issues in the United States.

The move has fuelled talk among colleagues he is being groomed for a bigger role in Tesla, at a time when chief executive Elon Musk has been distracted by Twitter.

Zhu, who heads Tesla’s Asia operations, has been traveling with a team including Shanghai gigafactory manager, Song Gang, to Tesla’s plants in California and Texas, where he was working as recently as last week, two people with knowledge of the matter told Reuters.

 

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The Shanghai team made its first trip to the US for Tesla in August this year, at a time when the company has some key management roles there unfilled.

Tesla’s plant in Austin Texas is ramping up production of the Model Y and readying the Cybertruck, while the Fremont California plant is preparing to launch a new version of the Model 3, which will start production in Shanghai next year.

At the Austin factory, Chinese engineers were seen by people at the plant working in the area reserved for development of the Cybertruck and batteries, a third person with knowledge of operations there said. Tesla has targeted production of the Cybertruck next year.

When Tesla posted a picture on Twitter on Friday to celebrate Austin hitting a new production milestone of 3,000 Model Ys in a week – still less than a third of the weekly output of Shanghai last quarter – Zhu was shown smiling with hundreds of people on the factory floor.

At Fremont California, Chinese staff have been working on Model Y underbody assemblies, according to another person with knowledge of their work there.

Zhu’s colleagues in Shanghai believe he is in line for a more senior and wider-ranging role at Tesla. A close aide to Zhu in Shanghai circulated a farewell poem for the China boss in recent weeks on social media, anticipating his new assignment.

 

The man behind Shanghai Gigafactory

Zhu, who was born in China but now holds a New Zealand passport, is a no-fuss manager who favours Tesla-branded fleece jackets and lives in a government-subsidised apartment a 10-minute drive from the Shanghai Gigafactory.

When Musk sent a memo in early June warning he had a “super bad feeling” about the economy, Shanghai was on track to end the quarter down 36% from the quarter before because of Covid lockdowns.

With help from Shanghai officials, Zhu restarted operations by asking thousands of workers and suppliers to stay at the factory for more than six weeks. Zhu himself opted to stay longer, sleeping at the factory as Musk had in 2018 when Fremont was struggling to ramp production, two people with knowledge of the events said.

 

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Shanghai, a complex that employs some 20,000 workers, came roaring back in the third quarter, with output of the Model Y and Model 3 up over 70% on the quarter.

That brought Tesla close to its growth target for 2022 of 50% production growth. Analysts expect output to fall short at closer to 45%, based on forecasts for the just-concluding fourth quarter.

Through September, Shanghai accounted for more than half of Tesla’s output.

The plant has excelled in applying cost-saving, factory-floor innovations for Tesla, including the use of massive casting machines to simplify production.

“The manufacturing people who led that push are obvious choices to spread the production gospel into the other new plants,” said Sam Fiorani, who tracks production trends Auto Forecast Solutions.

Tesla board member James Murdoch said last month the company had recently identified a potential successor to Musk, without naming the person. Murdoch did not immediately respond to a request for comment.

But Reuters has no evidence that Zhu is the possible candidate.

“With Elon Musk’s attention currently being pulled in a number of directions, finding someone to help guide Tesla is important, especially someone with the manufacturing know-how that Tom Zhu has,” Fiorani said.

Some investors, however, are skeptical that Zhu alone could turn things around.

“In America, doing business is very, very different than running a factory in China,” Ross Gerber, a Tesla investor and CEO of Gerber Kawasaki Wealth and Investment Management said on Twitter Spaces on Tuesday.

“So I think Elon needs to be at Tesla.”

 

  • Reuters, with additional editing by Vishakha Saxena

 

Also read:

Tesla Buyers Bailing Because of Musk, the ‘Troll’ – CNET

Tesla Sees Record 100,000 EV Sales in China in November

Tesla EVs Rank Poorly in US Magazine’s Reliability Survey

Tesla to Help Police Probe into Fatal Crash in China

 

Vishakha Saxena

Vishakha Saxena is the Multimedia and Social Media Editor at Asia Financial. She has worked as a digital journalist since 2013, and is an experienced writer and multimedia producer. As a trader and investor, she is keenly interested in new economy, emerging markets and the intersections of finance and society. You can write to her at [email protected]