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Thai E-Commerce Seeks Decree Clarity – Bangkok Post

Pawoot Pongvitayapanu, founder of Tarad.com, said the decree will enable the government to gain necessary data from digital platforms


Pawoot Pongvitayapanu, founder of Tarad.com
Pawoot Pongvitayapanu, founder of Tarad.com, said he is concerned about social commerce merchants that may not be regarded as small operators. Photo: Tarad

 

Thailand’s draft royal decree aimed at regulating digital platforms could protect consumers, but the details regarding its compliance and enforcement remain in question, say e-commerce executives and academics, the Bangkok Post reported.

The decree is going through a public hearing due to be concluded on March 25. Pawoot Pongvitayapanu, founder of Tarad.com, said the decree will enable the government to gain necessary data from digital platforms, particularly foreign operators.

 

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George Russell

George Russell is a freelance writer and editor based in Hong Kong who has lived in Asia since 1996. His work has been published in the Financial Times, The Wall Street Journal, Bloomberg, New York Post, Variety, Forbes and the South China Morning Post.